Solar energy has been around for decades, but this technology has not yet reached its golden age. Converting into electricity, this indefinite renewable energy source harnesses light and heat from the Sun, which means almost zero environmental impact, which should be enough to encourage its mass use. Unfortunately, many individuals hold numerous misconceptions about solar energy and the use of solar panels.
As you have probably experienced it yourself, the misunderstandings that surround solar energy usage are a real challenge for the industry. Increasing solar sales requires to educate the potential buyer. Indeed, simplifying the technology for the average citizen helps to build a better understanding of the product and once someone seizes its true value, the odds of adopting it greatly increase.
The 5 Top Selling Points for Increasing Solar Sales
Consumers purchase millions of items for personal and professional use on a daily basis, so advertising and marketing strategies always help in getting the consumers’ attention. On the other hand, keep in mind that larger purchases or major investment require thought, research and a longer buying process.
Breaking down the positive attributes of solar power use will help sell the product to consumers. If you present the 5 next selling points with honesty, you listen to the buyers carefully and you're always prepared for any question about the product, you should see improvements in your sales.
1. Lower Monthly Utility Bills
One of the best-selling points to increase solar sales is the explanation of lowered monthly utility bills. People want to know their investment in solar panels will pay off. The significant drop in the utility bill allows the purchaser to view the immediate results of the solar panel installation. As time passes by, the solar panels will actually pay for themselves and the homeowner will be able to take full advantage of being an energy independent consumer.
Depending on the utility set up in the local community, a homeowner may even be able to sell the excess power from the solar panels back to the company, providing home and business owners credit for the excess energy. The credit may allow individuals a chance to eliminate the utility bill completely.
2. Explain Incentives
Use the extra available incentives as another selling point for solar energy use, because people always want to know they are getting the best out of their investments. Installing solar panels may allow the home, business or other property owners to receive special incentives from the government and the solar company.
- Local tax credits
- State tax credits
- Federal solar tax credits
- Rebates from the company, if applicable
When tax season arrives, people are always trying to get the very best out of their returns. The available incentives will vary with each tax year. The tax credits may actually help offset the initial installation costs.
3. Increase Property Value
If a home or business has solar power in place, it means its utility bills are lower, thus increasing the property value. Allowing the owner to build additional home equity is another selling point to consider. Interested homeowners could also use the extra equity as a line of credit in order to help with other renovations and household needs.
In short, when potential buyers start to consider solar energy as an investment, not an expense, your solar sales shoud increase.
4. Environmentally Friendly
Social medias and news outlets are always going into great details about the negative effects companies and homeowners create in the environment. Use the environmental friendliness of the solar panels as a major selling point for potential buyers. People want to do their part to help the environment; the problem is many do not know the right steps to take to be an active participant. Using solar panels is an everyday contribution in helping reduce the carbon footprint.
5. Virtually Maintenance Free
The last selling point to mention to increase solar sales is the low maintenance aspect of the solar panels after installation. The upgraded design of the solar panels requires minimal maintenance from homeowners, because the panels are built to withstand all sorts of weather conditions, including the harsh changing season in the northern states.
In fact, the durability of the solar panels is what gives their owners a so good ROI. The purchasers will be able to basically forget about the solar panels and the arrival of the lowered monthly utility bill will remind the homeowners of their existence.
Every business has sales challenges; solar sales are no exception. A sales manager must learn to use various resource tools to entice the customer. Marketing, advertising and informative campaigns are vital components to showing the customer the benefits of purchasing solar panel systems. Also, various tools are available out there like Solargraf; a all-in-one solar platform that provides you with leads, drawing and estimation tools, PV Watts to find accurate weather data and Dsire for local incentives. These can be used to increase the efficiency of the sales process and save on unecessary soft costs.
Learning everything about a product is also crucial to meeting solar sales challenges. A solar sales person must be able to answer each of the consumer’s questions about the product. Every consumer will have different reasons for wanting to invest in solar panels. Being able to address each of the reasons in an informative manner will aid in selling the product.