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The Blog for Solar Installers

A brief guide to starting your own solar installation company

Topics: Business growth, Solar Business, Resources, webinar

A few weeks ago, we hosted an engaging and dynamic webinar on how to start a solar installation business or take your first steps toward scaling. Throughout, our CEO Lennie – who himself bootstrapped a successful solar installation company – offered valuable insights about building solid solar relationships, developing structured processes and building a powerful brand. As an added perk for our webinar attendees, we fleshed out a 3-part whitepaper stock-full of actionable advice, additional reading and clear dos and don’ts.

Here are some of the broader themes that popped up in that whitepaper, and some of the clever tips you can put into action today.

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5 things you need to know about solar financing

Topics: Business growth, Solar Business, Resources, financing, webinar

It’s been nearly 2 weeks since our last webinar on solar financing, yet we’re still getting great feedback and follow-up questions nearly every day! So to spread the knowledge, we figured we’d repackage some of the great insight that came out of your crowd-sourced questions to bring you 5 big takeaways from our financing 101 webinar.

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3 ways smart financing can help boost solar sales

Topics: Solar Sales, Solar Business, Marketing

We’ve been doing some deep dives into solar financing this week in order to prepare for our upcoming webinar. Turns out – surprise surprise – financing solar is a complex, finicky, multi-tentacled beast. That said, few solar projects can happen without it. Not only will a small minority of your prospective clients have the funds at hand to pay upfront for such a large-scale project, but financing plays a crucial role in loosening up your cash flow and avoiding unnecessary delays associated to the costs of materials, labour etc. So amidst the finicky acronyms and much-debated pros and cons of ownership vs leasing, we’ve teased out 3 key ways you can leverage solar financing to boost your sales.

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#SolarHacks: 3 Small Ways to Save Big

Topics: Solar Sales, Solar Business, Marketing

With growth and boosted sales can come a great problem: you’re consistently busy and in need of new, innovative ways of saving time. While big changes in process can yield powerful results over time, there are also small ways to leverage your existing tools in order to boost efficiency and help you focus on what matters most: installing solar panels.

To kick you off, here are three simple things we spoke about in our last webinar that you can do to save yourself significant amounts of time — and therefore — money.

While we’ve adapted these best practices to the solar industry, their lessons would likely serve any growing business as they navigate the change in scale. I’d love know if you think they apply to your industry.

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Solar Sales: The Numbers Game

Solar and sales specialists alike often ask us this question: is it better to send out a single perfect proposal, or 10 standard ones?

Our CEO has an answer.

For a good chunk of North America, this is high season for solar installers. That means thousands of solar experts are having to take a close look at where they invest their time and energy. Too often, that battle feels like one of quantity vs quality. But according to our CEO Lennie Moreno, the battle doesn’t need to be so polarizing; you can have your cake, and eat it too.

"Sales is a numbers game. So if you ask me whether it’s best to get 1 perfect quote out there, or 10 standard ones? I’ll go with 10 standards every time."
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Boosting ROI for events and conferences

Intersolar North America is just one week away, have you picked up your ticket yet? (If not, you’ll want to   check out our latest newsletter   for a free exhibition ticket!)

To many, spending a few days at a solar show feels like a bit of a waste of time. After all, shouldn’t you be out there knocking on doors? But if you play your cards right, shows and conferences can yield an impressive return on investment. The trick: be prepared.

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