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10 Clever Ways to Generate More Solar Prospects

Back in early 2016, respected publication Forbes Magazine announced that ''(2016) will be the biggest year for solar power the United States has ever seen.” By September however, the same magazine changed its tune. Its own assessment became that of “solar skepticism.”


So why did Forbes change do change its mind so abruptly? Forbes correspondent, Christopher Helman explains it this way:


  • Solar Power only works when the sun is shining
  • It only supplies a small percentage of America’s energy
  • Investors are putting their money elsewhere
  • Declining stock valuations of solar energy firms Sunrun, SolarCity and Vivint Solar
  • Bankruptcy of solar panel manufacturer SunEdison
  • Overcapacity of Chinese solar panel manufacturers.

Avoid Investing in Stateside Solar Panel Manufacturing

American companies can't compete in the manufacturing sector due to our high labor costs brought on by Social Security, a good minimum wage and disability/unemployment insurance.

Therefore, the smartest thing to do is to not get too involved in competing in the domestic manufacturing side of solar panels. That's where foreign countries such as China and others will always have the upper hand due mostly to their low labor costs.

There are exceptions of course, but it's better to focus on what you're best at: selling and installing solar projects!

Always Look on the Sunny Side of the Street

Forbes notwithstanding, there are still many reasons to be optimistic about the future of solar: there is still a killing to be made in the solar energy field!

For your benefit, I've written down some of the best ways to get the most out of the booming interest in solar:

1. Use a Simple, Easy-to-read Quoting Software

The more that you can translate complex new technologies into simple savings for your clients, the more often you will close the sale. Going solar is a complicated job with many stages, which is why it's best left to professionals. Don't overwhelm the average prospect with information they don't want or need; instead use a tool that will allow your team to give the client a quote they can understand.

2. Ride the Cloud

If your company has not yet found its rightful place in the clouds, what are you waiting for? Today’s cloud apps allow you to take your business to the next level. Why spend payroll dollars that you can’t afford to reinvent the wheel when cloud providers like Microsoft Dynamics 365 offer effective Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) that provide an easy to use and ready-made business infrastructure?

3. Use Incentives

With the renewal of the thirty percent federal tax deduction's extension, there’s no reason to not take advantage. This program alone will drive up the number of your solar prospects for years to come - and many states have additional incentives! Remain on the lookout in order to always be the first to know when a new incentive is available in the states you service, and which new incentives are coming soon.

4. Use the Best Batteries

Incorporate the newest higher capacity battery technology into all of your solar installations. The integration of these results in increased energy savings for your customers, as they will be able to actually store the energy produced.

5. Quote the Kilowatt Per Hour Price

As solar energy gains a greater share of the energy market through the improvements noted above, its price will continue to fall. Showing potential customers the decrease in price of going solar - even compared to a few years ago - will yield higher sales gains for solar specialists. People should know how affordable solar has become!

Source : Forbes

6. Find a Few Outstanding Lead Sources


In addition, make sure your company is constantly looking for additional ways to get new hot leads. Keep yourself up to date on the latest developments in your field, and only work with lead generation companies that are always looking to improve their service - innovative solar prospects lead generation programs. Ideally, you'll want to stick with the services which are designed especially for solar PV panels, instead of generic home improvement webistes. 

Source : Forbes

7. Promote Your Service Correctly

Make sure that you advertise what the client is looking for: a stress-free solution that includes high quality materials to profit fully from their system. Focus on their ROI, what's in it for them financially. Make it as comprehensive as possible for them to understand what's at stake and how valuable it can be to switch to solar.

8. Carbon Credits

In an effort to avoid possible EPA fines or just to be better global citizens, many corporations are looking to reduce their carbon footprint. See if there is a way that you could grow your list of solar prospects by incorporating carbon credits in your business. Carbon emission trading markets will continue to expand, so why not surf the wave?

9. Social Media

There are probably a few old school solar professionals out there that don’t understand the value of social media. However, the facts are more important than the opinions; everyone, including your solar prospects, is either on Facebook or one of the other social media platforms. You need to have a presence in all the relevant ones and to update your content as often as possible.

10. Reversing Damage on the Environment

Climate change is here. As a solar professional, you are intimately involved in helping to mitigate its devastating effects. While you stress the benefits for your client, remember to tell them about how their investment helps to heal our damaged environment. They're doing a great thing by going solar - help your solar prospects feel even better about their wise investment in your company's services.

Other than the manufacturing of solar cells, most other areas of the solar energy field appear very bright indeed.

Now that you know about them, employ the above tips  with confidence and watch your solar prospects become as bright as the sun that nourishes them!

Now that you know about them, employ the above tips with confidence and watch your solar prospects become as bright as the sun that nourishes them!


 Solar industry research report Why has the solar market changed? How can you get ahead of competitors? Find out in this report!  Download your report