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6 Myths About the Solar Market


A renewable energy source, solar energy harnesses light and heat from the sun. Using solar power provides a clean energy alternative for residential homes and businesses. Providing a positive impact on the environment, widespread use of solar energy would reduce the need for fossil fuel dependence.

Professional solar power installers and others within in the field understand the value of using solar energy. Affecting the solar market negativity is due to the existing myths surrounding the use of solar energy. Proving the myths wrong help bring the focus to the positive attributes of solar energy.

Myth 1: Social media and the Internet may provide one-sided information which may not always be correct.

Billions of people log onto the Internet or into the various social media platforms on a daily basis. Accessing the different aspects of solar power information is right at the users’ fingertips. Logging on is easier than ever with the use of advancing technology, mobile phone users can find the information while on the go. As a seller, the ease of finding incorrect information is a negative aspect to address.

Inaccuracy only hinders the solar power marketplace. Without enough informative and educational articles or content, investors will not consider the positive side of using solar power. By continuous supplying factual data and information for solar power use, more investors and buyers will view the advantages of investing in the renewable energy source.

  • Create a knowledgeable and factual website
  • Create simple data fact sheets for potential consumers
  • Provide booklets or pamphlets with more extensive information
  • Write an informative blog on the company’s website
  • Use social media to spread news and data about the benefits of the solar market

Combating the negative or inaccurate data is a great step to providing the right information for potential clients.

Myth 2: The solar market is oversupplied.

Many people do not want to enter into the solar market for fear of oversupplying the demand. Like any business, researching areas for optimal results is necessary. A geographical area may currently have numerous solar suppliers. Take notice is solar energy resources noticeable. The current suppliers may not be covering every consumer’s needs or promoting the advantages of solar power in the area.

Begin by asking the question; are they the best solar market supplier? Succeeding will require research, advertising, and marketing to reach consumers or investors who may not know the value of using solar energy.

  • Promote the market
  • Show the advantages of using solar energy
  • Prepare an extensive marketing campaign
  • Create a recognizable brand
  • Be approachable, answer all customers questions and concerns regarding the use of solar power

Each step is a valuable component in reaching others about the value of investing in solar power resources.

Myth 3: Solar panels or cells are not long lasting.

The misconception is solar panels are not built to last. The fact is most solar systems last for over 25 years. Many solar energy panels come with 10, 25, or 30-year guarantees. Ensuring investors of the long lasting aspects of solar energy use. Like any type of technology or energy source, maintenance and system upgrades are a necessity in keeping solar systems running in a smooth operating manner. Dispelling the misconception the entire system will need replacing is necessary to attract people and investors to the solar market.

Myth 4: Participating in the solar market is not viable renewable energy choice for the states in the northern United States.

The misconception solar power can only work in southern states keeps many investors out of the solar market. Truthfully, solar energy may work in virtually anywhere in the world. Even the dim light hours occurring in Alaska is a good enough source for using solar energy. By ensuring investors, the solar energy will work in numerous geographical areas and will help sell the product.

Myth 5: Solar energy is only for the wealthy.

Many investors do not inquire about the solar market due to the misconception the investment is only for the rich or extreme environmentalists. Businesses and homeowners are turning to renewable energy sources to help do their part of promoting environmental friendly choices. The various leasing, subsidies, tax credits and financing options are allowing more people to invest in solar energy resources.

If the end result is a lowered monthly utility bill, homeowners, business owners and other investors will make an informative choice to purchase solar energy sources. Promoting the buying options will help more sellers show potential investors the availability of solar energy within the area. Along with affordability, showing the environmentally friendly side of the solar power investments will help in promoting the solar energy and the market.

Myth 6: Solar energy is not fully developed.

Many investors believe the solar marketplace is too immature for investment. By waiting, the investors believe the solar resources will become more efficient over time. Solar energy has been around for decades. Over the years, the efficiency of solar power resources proves the market is a viable and stable investment choice.


Succeeding in the solar market requires research, time and factual data. The value of using solar power may be noticeable to installers and others within the field. The task is to show the rest of the world the benefits of investing in the solar market.

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Topics: Solar market