The COVID-19 Crisis was one that no one saw coming and still has many of us overwhelmed with fear, uncertainty and an absence of direction while navigating through uncharted waters. Many businesses have either closed their doors or radically shifted their operations in order to adjust to the current state of affairs in a safe and responsible manner, leaving their customers in precarious positions while the world turns its attention to face a global threat.
Fortunately, while the looming economic impact remains to be seen - the silver lining for Solar contractors is that they can be part of the solution in a unique and productive way. This article will explore how the Solar industry can play a crucial role during these trying times and how your business can facilitate the needs of those who are (and may yet to be) victimized by this pandemic.
As Solar professionals, we have the privilege of offering peace of mind as well as assurance that property owner’s and their families do not have to be at the mercy of society’s infrastructure and through our technical expertise we can share how the power of Solar equipment can provide independence and security when we need it the most.
If there is anything that has become painfully obvious through this current crisis, it’s recognizing that both individuals as well as society are woefully unprepared and overly complacent with how to adjust to a major lifestyle and community shift during a pandemic. Recreational activities are suspended, sanitary products are monopolized and typical creature comforts are reduced to the bare essentials.
While unemployment rates are now approaching record highs (with no clear end in sight) and the seasons approach warmer weather, conditions are gradually intensifying and we can only speculate the potential catastrophic consequences. While we are no stranger to blackouts and very demanding grid loads during summer months, the dependency on power will reach its peak while quarantine and isolation remains in force. It’s during these times where grids will become more easily compromised and power to homes & businesses will become unstable. Implementing a Solar solution for energy (whether as the primary source or strictly for emergencies) is the most diligent measure to have contingencies in place, should the power grid fail or prolonged outages increase, customers and their critical possessions will be protected.
This will especially benefit those who rely on electric medical devices at home, cooking appliances to feed their families and security hardware to keep their property safe. Evaluating and discussing the need for these applications are critical for those who may not recognize the vulnerability of their essential needs, especially during a time where we are forced to stay home and shelter in place. With a Solar solution we can avoid potential dangers and minimize our reliance on the outside world.
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Article by: Brandon Harris for Solargraf.