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Solar design: Why this is mandatory for your sales process?


As with any life-changing investment, deciding to buy a home often takes time, research and careful planning. The home’s location, price, and design are all part of the buying process. After purchasing the home, owners continue to build equity by remodeling, landscaping and adding other personal touches. Some wise homeowners take it to the next level by investing in a renewable energy source for their property. When considering the various renewable energy options, people tend to have solar energy at the top of the list.


Preparing to Sell to a Knowledgeable Homeowner

When homeowners contact specialists to get the details on renewable energy options, the solar installation company has a great opportunity to make a sale. Helping a homeowner make a decision to invest in solar panels requires the solar installer to be able to answer questions with accurate and up-to-date information. Along with answering questions and addressing concerns, showing the homeowner the exact placement of the array will help them visualize it on their house and make it easier for you finalize the sale. An aesthetically pleasing solar design can be a major component in the selling process.

Selling a system to a consumer who already has their mind set on a specific design or material may take some time. Under some circumstances, a solar installer may need to meet with the potential customer on more than one occasion to finalize the sale. Being prepared is essential. A homeowner may have multiple questions regarding the efficiency and the overall solar design layout, and it's important that you can confidently answer their questions and be flexible to their preferences.

Effective Rooftop Solar Design

When a solar installer meets with a potential customer, a sense of trust begins to develop. The homeowner has a general understanding of the solar panel system’s overall function. As mentioned previously, offering an attractive design can play a large role in your selling process, so including the homeowner in creating the solar design may help convince them. 

Every residential home has a different roof. Depending on the style of the home, some roofs have many angles and heights creating a complicated surface for solar array placement. Some design tools are available that allow the installation company to arrange even the most complicated roofs quickly! Customers want the solar design to be appealing and effective. While changing the panel layout, a good design software will always update the estimated dimensions to ensure optimal results.

Allowing the homeowner to view the solar panel arrangement is an effective selling tool. If the customer does not agree to the layout, changing the panels around to meet customer criteria in a quick and clean manner is crucial. A customer does not want to wait to view alternative layouts. The ability to easily change the layout allows the potential customer to be a part of the design process, and as a result, feel more in control of their own solar panel system design. You, the solar installer should use the client's input to plan the solar panel layout, ensuring ideal placement for power generation while satisfying your customer.

The Benefit of Including Customer Input

As you design the panel layout, take some time to listen to what the customer wants. Remember to address the potential customer’s wishes for changes in panel placement. Making the extra time to effectively communicate with the potential client continues to build the client's trust. Even with multiple meetings, a salesperson doesn't have much time to close the sale. Use this time wisely by:

  • Discussing the importance of solar energy including the lowering of utility bills, the ability to pay for itself over time and preserving the environment by using a clean power source.
  • Making sure your salespeople know as much about your products and solar as possible. While your salespeople are probably not engineers, they still must be able to clarify the reasons for a specific placement layout, including avoiding obstructions, maximum production and other valid reasons for the given layout.
  • Clearly explaining why their requests cannot be done if it is not ideal for their project, and offering an alternative solution. For example, in North America it's important that the solar array is not facing north, since this produces the least amount of power. Helping them understand your reasons is important, and will help them realize you're doing your best to create the most effective layout design for maximum production (AKA maximum savings!).
Allowing the customer to provide input on the design layout provides the homeowner a sense of contribution to the process. When a customer feels involved with the process, the chances for selling the system will increase.

Closing the Sale

After agreeing to the layout, you will want to immediately complete the sale. Ideally, your design software should allow for an accurate quote of the solar panel system and let the client sign the contract on the spot. Completing the layout and instantly being able to provide a detailed quote helps in finalizing the sale process, as it will make your company look more professional and organized. 

Accuracy and efficiency are two of the most important aspects in finalizing a sale - people naturally lose interest as time passes after receiving a quote. Purchasing a solar panel system is a major investment for homeowners. The solar installer needs to be able to address any concerns and answer questions immediately. Waiting to answer questions may cost you the sale.

Homeowners work hard to turn their house into a dream home. Using trust as a foundation, solar installers must engage the potential customer to complete the sale. The best solar design software for your company is the one that will help you close more sales. Remember that as you search for your company's design tool.

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Topics: Solar Tool