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The Blog for Solar Installers

A brief guide to starting your own solar installation company

Topics: Solar Business, webinar, Resources, Business growth

A few weeks ago, we hosted an engaging and dynamic webinar on how to start a solar installation business or take your first steps toward scaling. Throughout, our CEO Lennie – who himself bootstrapped a successful solar installation company – offered valuable insights about building solid solar relationships, developing structured processes and building a powerful brand. As an added perk for our webinar attendees, we fleshed out a 3-part whitepaper stock-full of actionable advice, additional reading and clear dos and don’ts.

Here are some of the broader themes that popped up in that whitepaper, and some of the clever tips you can put into action today.

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5 things you need to know about solar financing

Topics: financing, Solar Business, Business growth, Resources, webinar

It’s been nearly 2 weeks since our last webinar on solar financing, yet we’re still getting great feedback and follow-up questions nearly every day! So to spread the knowledge, we figured we’d repackage some of the great insight that came out of your crowd-sourced questions to bring you 5 big takeaways from our financing 101 webinar.

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3 ways smart financing can help boost solar sales

Topics: Solar Business, Marketing, Solar Sales

We’ve been doing some deep dives into solar financing this week in order to prepare for our upcoming webinar. Turns out – surprise surprise – financing solar is a complex, finicky, multi-tentacled beast. That said, few solar projects can happen without it. Not only will a small minority of your prospective clients have the funds at hand to pay upfront for such a large-scale project, but financing plays a crucial role in loosening up your cash flow and avoiding unnecessary delays associated to the costs of materials, labour etc. So amidst the finicky acronyms and much-debated pros and cons of ownership vs leasing, we’ve teased out 3 key ways you can leverage solar financing to boost your sales.

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#SolarHacks: 3 Small Ways to Save Big

Topics: Solar Business, Marketing, Solar Sales

With growth and boosted sales can come a great problem: you’re consistently busy and in need of new, innovative ways of saving time. While big changes in process can yield powerful results over time, there are also small ways to leverage your existing tools in order to boost efficiency and help you focus on what matters most: installing solar panels.

To kick you off, here are three simple things we spoke about in our last webinar that you can do to save yourself significant amounts of time — and therefore — money.

While we’ve adapted these best practices to the solar industry, their lessons would likely serve any growing business as they navigate the change in scale. I’d love know if you think they apply to your industry.

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4 body language tips for solar sales

Topics: Solar Business, Solar Sales, Solar Proposal, Marketing

While technology may have dramatically changed the solar sales landscape, most solar installers still use good ol’ door-to-door prospecting as a cornerstone of their sales process.

And with solid data now showing that you have 7 seconds (or less!) to make a first impression, it’s critical to be aware of the message you’re sending once that prospective client opens the door. So as the solar high season winds down and you prepare to hit the pavement to close those last few deals, here are a few simple ways your body language might help you earn trust and seal the deal.

 

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5 Clever Solar Marketing Tips to Soften the Seasonal Blow

Topics: Marketing, competition, Resources, Solar Business, Solar Sales

As the solar high season comes to a gradual close in most 4-season states, many of us are looking ahead at the next few months with a sense of foreboding and apprehension – buckle in, here come the dry months! Surely people aren’t thinking of solar anymore in the winter, it’s time to scale back and hibernate. But what if you could use the next few weeks to create a sense of urgency, line up a few key projects for Spring and get ready for next year’s growth?

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