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The Blog for Solar Installers

Don't let these 6 mistakes undermine your solar sales

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

 

A successful salesperson understands that blunders in timing, judgment, or phrasing can plant seeds of doubt in a potential client’s mind and undermine a deal.

In our previous post, we focused on tips that optimize door-to-door sales. Today we will be looking at common sales mistakes that need to be avoided.

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9 keys to successfully selling solar door-to-door

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

 

Clients have never been so well-versed about solar.  As a consequence if a solar sales rep is providing information that a customer already has, the pitch is going to fall flat.

 In our previous post, we discussed important aspects of solar installation sales in general, including knowing your audience’s priorities. Today we will be focusing on the advantages of knocking on doors.

Door-to-door canvassing may sound like an antiquated sales technique better suited for the 1950s than the 21st century. But according to Reuters, there is at least one product that makes going door-to-door, today, a worthwhile adventure: the sun. As proof, the news organization notes that after the home security specialist, Vivint, entered the solar market, they canvassed entire neighborhoods, door-to-door, quietly amassing a nine percent share of the U.S. residential solar installation market in just two years.

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Basic Solar Sales Strategies that Ensure Success

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

 

It is not a lack of interest from consumers that keeps residential solar sales from going gangbusters. What is holding contractors back is an inability, for many, to close the deal.

 As a solar panel contractor, whose attention to detail is a source of pride, you understand the importance of conveying your professionalism to potential clients. But in an industry that is expanding rapidly and becoming increasingly competitive, work ethic and craftsmanship alone do not translate into sales.


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The Solar Panel Installer Job Boom and How Solargraf Can Help Contractors Capitalize

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

If the creation of new jobs is an indicator of how hot a particular sector of the economy is, then the solar industry is on fire. According to data released by the US Bureau of Labor Statistics (BLS), solar panel installer is one of the fastest growing jobs in the United States. “The demand for qualified installers,” the BLS notes, “is expected to grow by 105% through 2026 and is currently the top growing job in eight states, including California, Hawaii, New Mexico, Florida, North Carolina, Missouri, Minnesota, and New Jersey.“

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What is a Solar Installer CRM?

Topics: Solar Sales, Solar Business, Solar Leads

Customer Relationship Management (CRM) is the art of building relationships with your contacts - both leads and existing clients. Any business owner will know that maintaining healthy relationships with clients is key to growth and success, which means that CRM is one of the most important elements of business development.

CRM software has become the standard approach to improving the management of contacts and relationships, allowing users to view the current lead status of contracts, schedule follow ups, and automate much of the sales funnel process,  to name a few features.

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Top 3 tactics to generate free solar leads

Topics: Solar Sales, Solar Proposal, Video, Solar Leads

Every business needs customers

In order to get customers, we first need to find people who MAY be customers: Leads. Many businesses exist for the sole purpose of finding leads and selling them to businesses. For example, MySolarInstaller is used to generate the leads that are provided within Solargraf.

However, if you are not interested in buying leads or there aren't any available in your area, you can be stuck. In this case, you'll have to figure out how to generate your own leads.

The top 3 ways to get organic leads

1. Going door-to-door (canvassing)

This is the simplest form of finding organic leads. Pick a street, walk down and knock on every single door, asking if they are interested in what you're selling. Your success rate will probably be low, but this is a great way not only to hone your salesmanship, but to find a few potential buyers.

2. Cold-calling

Another classic sales tactic, cold calling is exactly what it sounds like. Go to a site like 411.com, searchaddresses and start calling! Again, you're not likely to have a high percentage of interested customers with this method, but with any luck you will find a few potential customers to start working on.

3. Use an efficient Solar Sales tool

Our favorite way to find organic leads is by using a good sales tool. Open Google Maps. Pick a street in your area, and identify the houses facing south. Use street view to find the addresses, and enter that information into a reverse look up engine to acquire contact information - Peoplesmart.com and Whitepages.com are good options.

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