Clients have never been so well-versed about solar. As a consequence if a solar sales rep is providing information that a customer already has, the pitch is going to fall flat.
In our previous post, we discussed important aspects of solar installation sales in general, including knowing your audience’s priorities. Today we will be focusing on the advantages of knocking on doors.
Door-to-door canvassing may sound like an antiquated sales technique better suited for the 1950s than the 21st century. But according to Reuters, there is at least one product that makes going door-to-door, today, a worthwhile adventure: the sun. As proof, the news organization notes that after the home security specialist, Vivint, entered the solar market, they canvassed entire neighborhoods, door-to-door, quietly amassing a nine percent share of the U.S. residential solar installation market in just two years.