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The Blog for Solar Installers

Don't let these 6 mistakes undermine your solar sales

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

 

A successful salesperson understands that blunders in timing, judgment, or phrasing can plant seeds of doubt in a potential client’s mind and undermine a deal.

In our previous post, we focused on tips that optimize door-to-door sales. Today we will be looking at common sales mistakes that need to be avoided.

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9 keys to successfully selling solar door-to-door

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

 

Clients have never been so well-versed about solar.  As a consequence if a solar sales rep is providing information that a customer already has, the pitch is going to fall flat.

 In our previous post, we discussed important aspects of solar installation sales in general, including knowing your audience’s priorities. Today we will be focusing on the advantages of knocking on doors.

Door-to-door canvassing may sound like an antiquated sales technique better suited for the 1950s than the 21st century. But according to Reuters, there is at least one product that makes going door-to-door, today, a worthwhile adventure: the sun. As proof, the news organization notes that after the home security specialist, Vivint, entered the solar market, they canvassed entire neighborhoods, door-to-door, quietly amassing a nine percent share of the U.S. residential solar installation market in just two years.

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Basic Solar Sales Strategies that Ensure Success

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

 

It is not a lack of interest from consumers that keeps residential solar sales from going gangbusters. What is holding contractors back is an inability, for many, to close the deal.

 As a solar panel contractor, whose attention to detail is a source of pride, you understand the importance of conveying your professionalism to potential clients. But in an industry that is expanding rapidly and becoming increasingly competitive, work ethic and craftsmanship alone do not translate into sales.


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The Solar Panel Installer Job Boom and How Solargraf Can Help Contractors Capitalize

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

If the creation of new jobs is an indicator of how hot a particular sector of the economy is, then the solar industry is on fire. According to data released by the US Bureau of Labor Statistics (BLS), solar panel installer is one of the fastest growing jobs in the United States. “The demand for qualified installers,” the BLS notes, “is expected to grow by 105% through 2026 and is currently the top growing job in eight states, including California, Hawaii, New Mexico, Florida, North Carolina, Missouri, Minnesota, and New Jersey.“

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What Will Renewable Energy Business Be Like in 10 Years?

Topics: Business growth, Solar market, renewable energy business

If recent predictions are to be believed, there's an exciting future out there for renewable energy. After almost a decade of underestimating the growth trend of sustainable energy sources like solar, it would seem like the renewable energy business is due for a boom in the coming decade.

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5 Alternatives to Solar Advertising

Topics: Business growth, Solar market

Attracting the right customers to purchase products is the foundation for a successful business. Creating a solar advertising strategy is crucial for potential sales.The solar advertising strategy does not need a large budget to implement. Using different types of solar advertising alternatives can help in creating an effective campaign. Every business owner understands sales create profits. Finding potential buyers requires the right combination of advertising strategies and reputation of the quality of solar system product.

Solar advertising plans can cover a variety of areas to reach potential buyers. Researching and planning are the best way to begin any type of advertising campaign. Without proper preparation, any type of advertising campaign could cost a solar installer business time, money and loss of potential sales.

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