Topics: Solar Tool, Solar Sales, Solar market, Solar Proposal, solargraf, Solar Business, Resources, financing, solar panels, solar installer, solar industry, solar software, solar quote, solar proposal software, solar quote software
While technology may have dramatically changed the solar sales landscape, most solar installers still use good ol’ door-to-door prospecting as a cornerstone of their sales process.
And with solid data now showing that you have 7 seconds (or less!) to make a first impression, it’s critical to be aware of the message you’re sending once that prospective client opens the door. So as the solar high season winds down and you prepare to hit the pavement to close those last few deals, here are a few simple ways your body language might help you earn trust and seal the deal.
Every business needs customers
If you are not interested in buying leads or there aren't any available in your area, you can be stuck. In this case, you'll have to figure out how to generate your own leads.
The top 3 ways to get organic leads
1. Going door-to-door (canvassing)
This is the simplest form of finding organic leads. Pick a street, walk down and knock on every single door, asking if they are interested in what you're selling. Your success rate will probably be low, but this is a great way not only to hone your salesmanship, but to find a few potential buyers.
Another classic sales tactic, cold calling is exactly what it sounds like. Go to a site like 411.com, searchaddresses and start calling! Again, you're not likely to have a high percentage of interested customers with this method, but with any luck you will find a few potential customers to start working on.
3. Use an efficient Solar Sales tool
Our favorite way to find organic leads is by using a good sales tool. Open Google Maps. Pick a street in your area, and identify the houses facing south. Use street view to find the addresses, and enter that information into a reverse look up engine to acquire contact information - Peoplesmart.com and Whitepages.com are good options.
Solar installers often need to make revisions to proposals after sending them to clients.
Thankfully, with Solargraf, all of your projects are stored in the cloud, and can be accessed from any device, wherever you are. That means you can open quotes, change drawings, and update the files from your phone or tablet in minutes while with the client!
The reason for investing in solar panels depends on the customer’s personal motivation. Many homeowners and business owners invest for the prospect of lower monthly utility bills. Others decide to invest in helping preserve the environment. As a solar installer, being able to answer questions and provide details is vital. Selling solar panels in a competitive market requires optimal resources from one of the market's solar design tools.
The right type of solar design tool may help in concluding a sale. Impressing potential clients with the ability to go from a rooftop design to drawing up documents is a valuable selling component. If a solar installer fails to provide the right answers or background information, the result may be losing the sale to the competition. Consider each type of solar design tool as a valuable resource for providing selling points to the potential customer.
Selling solar panel systems is competitive work. Using a highly reliable proposal software is one of the best ways to face competitors in the field. In today’s advanced technological world, a quality software platform can run across multiple devices, including office computer, laptop, tablet and mobile phones. Due to the efficiency and ease of use, the solar quoting software will aid the installer in finalizing the sale.