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The Blog for Solar Installers

A Solar Phone Script that Delivers

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

When it comes to selling solar panels, contacting clients over the phone facilitates solid relationships that are the key to developing loyal, satisfied customers 

In our previous post, we focused on six mistakes that undermine potential sales. Today we will be sharing tips to help you create the ideal telemarketing script.

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Don't let these 6 mistakes undermine your solar sales

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

 

A successful salesperson understands that blunders in timing, judgment, or phrasing can plant seeds of doubt in a potential client’s mind and undermine a deal.

In our previous post, we focused on tips that optimize door-to-door sales. Today we will be looking at common sales mistakes that need to be avoided.

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9 keys to successfully selling solar door-to-door

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

 

Clients have never been so well-versed about solar.  As a consequence if a solar sales rep is providing information that a customer already has, the pitch is going to fall flat.

 In our previous post, we discussed important aspects of solar installation sales in general, including knowing your audience’s priorities. Today we will be focusing on the advantages of knocking on doors.

Door-to-door canvassing may sound like an antiquated sales technique better suited for the 1950s than the 21st century. But according to Reuters, there is at least one product that makes going door-to-door, today, a worthwhile adventure: the sun. As proof, the news organization notes that after the home security specialist, Vivint, entered the solar market, they canvassed entire neighborhoods, door-to-door, quietly amassing a nine percent share of the U.S. residential solar installation market in just two years.

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Basic Solar Sales Strategies that Ensure Success

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

 

It is not a lack of interest from consumers that keeps residential solar sales from going gangbusters. What is holding contractors back is an inability, for many, to close the deal.

 As a solar panel contractor, whose attention to detail is a source of pride, you understand the importance of conveying your professionalism to potential clients. But in an industry that is expanding rapidly and becoming increasingly competitive, work ethic and craftsmanship alone do not translate into sales.


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The Solar Panel Installer Job Boom and How Solargraf Can Help Contractors Capitalize

Topics: Solar Tool, Solar Sales, Solar market, solargraf, Solar Business, Solar Leads

If the creation of new jobs is an indicator of how hot a particular sector of the economy is, then the solar industry is on fire. According to data released by the US Bureau of Labor Statistics (BLS), solar panel installer is one of the fastest growing jobs in the United States. “The demand for qualified installers,” the BLS notes, “is expected to grow by 105% through 2026 and is currently the top growing job in eight states, including California, Hawaii, New Mexico, Florida, North Carolina, Missouri, Minnesota, and New Jersey.“

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3 ways smart financing can help boost solar sales

Topics: Solar Sales, Solar Business, Marketing

We’ve been doing some deep dives into solar financing this week in order to prepare for our upcoming webinar. Turns out – surprise surprise – financing solar is a complex, finicky, multi-tentacled beast. That said, few solar projects can happen without it. Not only will a small minority of your prospective clients have the funds at hand to pay upfront for such a large-scale project, but financing plays a crucial role in loosening up your cash flow and avoiding unnecessary delays associated to the costs of materials, labour etc. So amidst the finicky acronyms and much-debated pros and cons of ownership vs leasing, we’ve teased out 3 key ways you can leverage solar financing to boost your sales.

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